That’s despite efforts by Meituan to pull users into its own app. In all, 72% of Mobike’s traffic in April and 62.7% of Meituan’s was generated via WeChat mini programs said QuestMobile. Many companies now recognize that the major apps with the most active user base are essential to supporting their business. In the same month, ticketing platform Maoyan’s mini program accounted for 88.9% of its traffic, while secondhand housing platform Beike found 77.4% of its users via its WeChat mini app. Rather than downloading the full Tongcheng Travel app, the vast majority of its users just searched via Tongcheng’s WeChat mini program. Introducing them was good for WeChat too, because it meant users had even more reason to stay inside the application.Īccording to QuestMobile’s findings, Ctrip-backed Tongcheng Travel saw as much as 97.2% of its users access its listings via WeChat mini program in April. Mini programs that sit within a super app spare individuals the effort to download yet another standalone app. The report further breaks down that mini programs in WeChat had 681 million MAUs in that month, indicating that more than 70% of WeChat’s users tapped on at least one mini program icon in that period. Tencent’s WeChat is the most popular super app of them all in China, with 947 million monthly active users (MAUs) in April, according to data released by market research firm QuestMobile on Tuesday. The concept has taken root and is now a major source of traffic for many services and an effective way to access the massive user bases of China’s existing super apps. When WeChat introduced mini programs in 2017, it was a novel idea.
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